Prior to this assigned reading, I had never heard of the Feltron Reports. I looked at the first 3 years available on his Blog, from 2005-07 because I wanted to see how it evolved in consecutive years. I think the way Mr. Felton presented his information is unique, and, even though the information in the reports is trivial, it is interesting to read about. Most of the information he presents is relatable to many younger Americans, such as iTunes songs played, world travel, favorite types of alcohol, etc.

In the three articles from 2005-07, I keyed in on specific facts that were somewhat consistent in each. From the information provided, I assume Mr. Felton enjoys traveling at home and abroad, logging about 150,000 miles traveled in three years. Felton probably made a lot of use of iTunes during his travels, and included his play count in each Annual Report. From 2005-07, he played 16,862, 26,059, and 25,247 songs, respectively. Not surprisingly his music tastes remained consistent throughout the 3 years; Radiohead and solo artist Cat Power were mentioned in all three reports.

In addition to traveling, and frequently using iTunes, Felton drank a wide array of alcoholic beverages. Anyone who reads a couple of his reports would come to this same conclusion. Stella Artois was his personal favorite beer in 2005 and 2006, however in 2007, he reported his Stella consumption decreased by 46%. His consumption of one beer (Stella) went down, perhaps he had so many, he got tired of them. The fact he presented numerous facts about beer, wine and bars, I assume he is a social person who enjoys a night on the town (or two).

The information presented in Nicholas Felton’s Annual Reports is insignificant, but also creative and interesting. The reports are well designed; his facts are presented in bullet form, with graphs, charts, and maps. In my opinion, if the same information was presented in complete sentences, or in a list, no one would read it. In addition to the excellent presentation, the author uses facts that many 20 to 40 somethings can relate to, such as iTunes, traveling, and dining.